In 2015, Willmer Williams created, co-founded and directed, Buenos Aires International Fashion Film Festival, the first Fashion Film Festival in Latin America, looking for to promote and reward the work of visual artists in Fashion, Film, Music, Art and Branded Content around the world.

More than 9000 people attended the 5 editions of the festival, more than 2500 films submitted from over 32 countries.

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During the festival people enjoy Screenings, Artistic Live Performances, Lectures and Music. World-renowned brands have participated in the festival, such as: Mercedes Benz, Louis Vuitton, Guess, Adidas, Vogue, Selfridges, Sony, Nike, Pucci, Massimo Dutti, among others.

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In 2020, due to the global context generated by the pandemic, the first online edition of the festival took place with +10K views of all content transmitted on our YouTube channel and +600 live views during the awards ceremony.

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After 5 editions it was selected as one of the top 5 Fashion Films Festivals worldwide by Forbes International, being the only Hispanic American Fashion Film Festival together with Paris, London, La Jolla and Berlin.